The Rover Cycle Company



The Rover Cycle Company was founded in 2016 by two guys: One a former professional snowboarder,  the other a veteran of the finance industry. After spending the better part of a decade racing in New York City together, they decided to bring their collective passion, expertise and attention to detail to bicycle servicing—adding in one crucial element: convenience.

We don't tout any shortcuts or secrets. We just believe that working on a bike is an art form and should be respected as such. Sure, we equip our mechanics with the best tools for the job, but they have the expertise and drive to do something truly special with your bike.


It’s our belief that a good bicycle mechanic requires two things: an unwavering passion for the trade and a dogged attention to detail. Whether you’re contesting a sprint or commuting to work day-in and day-out, every detail matters. 

When we service a bicycle, we aim to do all the little things to perfection. We’ll make sure that your cables are routed in the most efficient and visually appealing way, we’ll take your bike out of the stand and give it a shakedown, and we’ll always return a freshly-serviced bike in spotless condition.

We believe that doing all the little things isn’t an added bonus, it’s just the right thing.